Any business owner is looking for more ways to bring in business. While you may think your online business should be separate from your offline world there is a potential for growth you are not exploring. These could really help your business in unexpected ways.
Are you using business cards?
Just because you have a website, it does not mean you should not have business cards. When someone asks what you do you can hand them a card. Later when that person runs into someone who could use your business they will remember your website name because you gave them a card.
How else can you use that business card?
Offline marketing for online business requires thinking of multiple ways to use something. Add your business card to outgoing mail. Put it with your tip. Tack to business bulletin boards, use in business card exchanges. Leave them in books.
What about the local business meetings?
Rotary, Chamber of commerce events, Business Breakfast, and other meetings happen in your town. You can attend these as a online business owner. Some of those business owners may need your product or service or can recommend people who do. Let them do marketing for your online business.
Can you be charitable?
This offline marketing strategy gets your name on a multitude of lists. You can donate items to charity auctions. Donate your time to help fire departments, schools and such. This marketing for online business puts your name in the paper, online and other places and builds your reputation.
How about using your car as advertising?
You do not have to paint the whole car. Nor do you need to offline market with the car that is completely decorated with your logo and web address. You can market by adding a bumper sticker to your car. Add a web address sticker to your back window. Car magnets are available. If you are very picky about you car, why not get car window shades with your domain name. You can get them printed with a logo.
What is different about offline marketing?
When you market offline you have the ability to talk to people. You can convert them into buyers at that time. They may be sold on you and your abilities before they even get to your website which can convert into more sales. There are numerous advantages that offline marketing for online business bring that regular advertising and online marketing can not. Think creatively and see how you can share your business offline today.