Who has not heard of Facebook? This social media phenomenon has swept the world by storm with over 955 million users, and is dominating 127 countries. This also equates to 1 in 7.7 people in the world having a Facebook account. These statistics alone should magnify the power of Facebook marketing to reach customers who were previously unreachable, as well as the immense exposure and business opportunities it will bring.
Marketing your business through social media is about establishing a loyal fan base through a trustful online relationship. Facebook has made communicating to family and friends quite easy and accessible, and influential in terms of online purchasing. People of all socio-economic status, gender, age and race are using this platform, so why not take advantage of it, too? Everybody is using it, even your competitor, so it is time to join the bandwagon so you won’t be left behind.
Facebook marketing is a very powerful business marketing tool because using this site to introduce your business will definitely pay off, and the advantages are countless. So, how do you use this #1 social media network to further boost your business?
· Through advertising
Placing an ad on Facebook will enable you to reach your target customers. Its users include their location, hobbies, interests, and other useful information in their profile, so you can reach your demographic based on these data. You are also able to track your ad’s performance. This could translate to greater return of your investment.
· Fan pages and groups
Creating your business’ fan page and group, and maintaining it regularly, will guarantee interaction with your customers on a regular basis. This can also lead to referrals when their followers can also see your link. You can use these pages fo